Frequently asked questions

A tool that turns a raw business idea into a structured research report — competitors, costs, legal and compliance requirements, funding options, and prioritised next steps. You describe your idea in plain English; we do the research.

A viability snapshot, real competitors found via live web search, a cost and profit breakdown, a legal and compliance checklist with official links, funding options, honest “things to consider” (competitor density, costs, effort — named up front, each with how to handle it), and a prioritised checklist of next steps.

The initial report gives you the headline picture — viability score and the shape of the opportunity — so you can decide whether to go deeper. The full report adds the complete detail: full competitor list with links, full cost breakdown, legal and compliance detail, and the complete next-steps plan.

Report content is generated by AI and grounded with live web search where possible. Competitor and source links are checked, but figures like cost estimates are AI estimates to validate against your own local numbers, not guarantees — the report tells you when something needs specialist verification (an accountant, a licensing body, an engineer) rather than presenting a confident number it doesn't have.

You do — fully. We don't claim any rights over the ideas or answers you submit, and your ideas are never shared with other users or used to train models beyond generating your own report.

Pricing is still being finalised ahead of general availability. The final terms will be published on the Terms page before payment is required.

Yes. Deleting your account from account settings permanently erases your ideas, answers, and reports — there's no recovery after that.

• Physical products
• Local services
• Software or apps
• Ecommerce brands
• Content or education businesses
• Marketplaces
• Inventions

Generation runs in the background once you've answered the follow-up questions — typically a few minutes, since it involves live web research rather than a single AI call. You don't need to keep the tab open; the report is ready when you come back.